Case Study: Leveraging Enterprise Wide Strategy To Win in a Price-Driven Market
The company produces some of the most recognizable brands of Ice Cream and frozen novelties in the US. The company struggled with leveraging their innovations in a very price-oriented and competitive market. TPG, in collaboration with the company’s leadership, developed a cohesive strategic plan to build consumption of “value added” products and reduce costs of “price fighter” products to sustain a more profitable business.
Case Study: Brand Reinvention For A True American Icon
TPG’s client managed an incredible brand asset perceived by consumers as iconic with extraordinary brand awareness. Over time the brand slid into a value brand status with unclear brand positioning and little to no consumer marketing activity. TPG worked with marketing leaders to study the consumer and shopper, define a unique and relevant brand positioning and deploy marketing initiatives in 3 Test Markets to drive incremental sales and share.
Case Study: Global Pharmaceutical Brand Optimizes Operations
The client was facing customer service results and inventories that were below targeted levels. TPG’s Supply Chain practice was retained to optimize business process in order to anticipate potential product shortages, allow more timely allocation of capacity and/or manage customer delivery expectations. New practices were instituted in the Supply functions to more accurately define capacity availability against the improved Demand Plan.