Digital Retail Marketing
Digital Marketing is the activity that drives the most ambiguity internally with suppliers. TPG helps suppliers identify stakeholders across brand, national media, agency, and shopper marketing to drive collaboration and visibility of digital marketing planned for top of funnel down. The result is a cohesive digital marketing plan that creates awareness, drives conversion, and adds value for its brands.
What We Do
TPG helps supplier internally collaborate, plan, and execute high ROI digital marketing plans from brand and retailer perspectives.
- Develop Ways of Working: TPG leads the marketing and cross functional teams through roles and responsibilities that results in integrating digital marketing into the suppliers IBP process and the creation of a marketing RACI for all digital marketing
- Marketing Tier Linkage: TPG helps suppliers identify the different tactics and spend across brand, national, and retailer digital marketing to drive accountability and visibility across marketing spends. This will drive out internal bidding conflicts, surface retailer ‘plus up’ shopper marketing opportunities, and develop long term marketing efficiencies.
- Driving High Digital ROI: With the new data sets to track and monitor marketing, driving true ROI is more possible than ever. TPG helps marketing and finance to establish benchmarks on ROI and ROAS to deliver sales results and maximize spend.