Category/Brand Health Monitor
Discover the role your brand plays in the hearts and minds of your 3 most critical stakeholders: consumers, shoppers, and retail buyers.
What We Do
A periodic/trended quantitative research study in select CPG categories that assesses traditional metrics such as Awareness, Perception, and Commitment by brand (via consumers), but adds further dimension by understanding the role these brands play in the hearts/minds of a) shoppers of specific retailers, and b) retailer buyers of the corresponding department/category.
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