Effective retail marketing drives awareness, traffic and, ultimately, converts shoppers into loyal customers. Increasingly, shoppers are frequenting a multitude of retail outlets through an evolving and intricate path to purchase.

Retailers have an elevated level of influence with shoppers as they maneuver in and out of research, browsing, purchasing activities in an Omni-channel ecosystem. Advances in technology, like mobile marketing and e-commerce, are providing an increased level of assortment offering, pricing transparency, and loyalty tools – like subscription – to shoppers as expanded choice shifts the power.

TPG helped us succeed in acquiring and retaining customers in the Omni-channel ecosystem.

Marketing Leader – US Retail Apparel Company

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TPG Advantage

TPG’s core heritage in manufacturer and retailer brand building delivers accelerated results, by identifying joint value creation opportunities where brands and strategies can unlock shopper loyalty to retailers.

• Renovating the target consumer shopper journey insights to achieve brand loyalty & advocacy
• Demystifying brand building in an Omni-channel landscape
• Leveraging TPG’s experience at the customer interface to drive true joint value creation

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