Digital Consumer Insights Solutions
TPG helps retailers develop an understanding of their consumer’s end-to-end path to purchase. In today’s multi-device omnichannel world, that customer journey is complex, and no longer linear. We help retailers define the datasets that they have, and how best to create meaningful consumer insights using internal and external data sources.
What We Do
At TPG, we map out our retail clients’ entire omnichannel customer path to purchase: from online search to post-order communication, benchmark vs. the competition, and identify changes that delight the customer and drive growth.
- Consumer Shopper Journey Mapping
- Web Analytics & Data Assessment
- Digital Shop-along Studies