Uncovering Category Opportunities
There are two important reasons brand owners should devote resources to uncovering category opportunities:
- Unmet category needs create an opening for first mover advantage, premium, pricing, and market share growth.
- You’ll be able to demonstrate category growth opportunities to retailers as you seek their support on the resulting initiatives.
TPG offers a range of Category-level client solutions that achieve these goals and set you up for successful strategies and tactics that capitalize on the learnings.
Uncovering Category Opportunities – Client Solutions
TPG’s Data & Analytics Practice provides Retail & CPG organizations with the structure, process, answers, context, and capabilities needed to create breakthrough growth strategies and plans. Our partial list of client solutions includes:
- Category Structure & Decision Hierarchy: Establishing shoppers’ view of categories, segments, subsegments & decision making so you can identify white spaces, capitalize on emerging trends, and create shopper-centric strategies to grow your brand and the category.
- Omnichannel Competitive Analysis: Analyzing competitive SWOT at the category level to identify opportunities for incremental growth & current and potential risks to mitigate, in an omnichannel context.
- Omnichannel Growth Driver Foresight: Forecasting category growth, providing guidance on where to play & developing size of prize for potential opportunities, as well as initiative validation, including B2B strategy & concept testing.