Customer Qualitative Research

Transformative insights are dependent upon the best possible knowledge about the situation. Today’s customers relate to brand and shopping experiences. Understanding the layers of the customer’s emotion and decision making related to the buying experience is key to uncovering market altering insights. We call this Customer Insighting – gathering deep, relevant qualitative information early in the process.

What We Do

TPG helps companies delve deeply into the behaviors, attitudes, perceptions and expectations of customers, understanding the complete mindset around the shopping experience.

  • Focus groups
  • Concept testing
  • New product development insights
  • In-depth interviews
  • Online research with voice analysis
  • Secret Shopper
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