Consumer & Shopper Insights


Consumer & Shopper Insights

SC Last 100 Feet

Develop a robust understanding of your consumer and shopper to identify and unlock the greatest areas of growth.



What We Do

  • Demand Landscape-based Segmentation: Segment the marketplace based on drivers of choice in the category and make targeting decisions that maximize your right to win and achieve size of prize requirements.
  • Incremental Consumption Drivers: Help you understand and unlock incremental levers of consumption for your brand, among consumers who are already pre-disposed to buying/using your brand.
  • Design Thinking Workshop: A forum that helps unleash creativity, collaborative spirit, and business growth, where you’re literally giving consumers/shoppers a seat at the table.


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