Understanding Shopper Needs & Drivers
All successful growth strategies depend on the ability to identify and understand your most valuable shoppers, why, how, and where they shop, and how to keep growing your consumer base.
TPG offers a range of Shopper Understanding client solutions that achieve these goals and set you up for successful strategies and tactics that capitalize on the learnings.
Understanding Shopper Needs & Drivers – Client Solutions
TPG’s Data & Analytics Practice provides Retail & CPG organizations with the structure, process, answers, context, and capabilities needed to create breakthrough growth strategies and plans. Our partial list of client solutions includes:
- Omni-Shopper Segmentation: Statistically and strategically grouping shoppers according to their needs, motivations, & value so you understand which shoppers matter most and where to focus your resources.
- Omnichannel Journey to Loyalty: Understanding which touchpoints are encountered and matter most on the path to purchase to help increase your influence along the journey and grow sales and share.
- Acquisition, Retention, & Expansion: Identifying opportunities to increase shopper engagement, conversion, & lifetime value so you can limit churn and profitably grow your brands.
- Growth Driver Validation: Validating shopper interest & optimize growth strategies so you can develop your big bets and invest in them with confidence.