Develop a robust understanding of your consumer/shopper and the key touchpoints to influence them and drive growth.
What We Do
- Who are the consumers/ shoppers and how are their needs, paths, influence points, channels, and ultimately product selections different?
- What are the various journeys – from needs through to purchase? What are the motivators that drive decisions along the journeys?
- What are the barriers along the journeys?
- What role does each channel play?