Uncovering Department & Category Opportunities


Uncovering Department & Category Opportunities

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There are two important reasons brand owners should devote resources to uncovering category opportunities:

  • Unmet department & category needs create an opening for first mover advantage, premium, pricing, and market share growth.
  • You’ll be able to demonstrate category growth opportunities to retailers as you seek their support on the resulting initiatives.

TPG offers a range of Department- and Category-level client solutions that achieve these goals and set you up for successful strategies and tactics that capitalize on the learnings.


Uncovering Department & Category Opportunities – Client Solutions

TPG’s Data & Analytics Practice provides Retail & CPG organizations with the structure, process, answers, context, and capabilities needed to create breakthrough growth strategies and plans. Our partial list of client solutions includes:

  • Department & Category Structure & Decision Hierarchy: Establishing customers’ view of departments, categories & segments, and how they reach their decisions, allowing your organization to create more relevant and engaging customer experiences and drive conversion.
  • Omnichannel Competitive Analysis: Analyzing competitive SWOT at the department & category level to identify growth opportunities, so you can uncover strategic and tactical opportunities to grow market share and basket size.
  • Department & Category Growth Foresight: Forecasting department & category growth, providing guidance on where to play & developing size-of-prize estimates for opportunities, including initiative validation, so you can invest with confidence.

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