Uncovering Department & Category Opportunities
There are two important reasons brand owners should devote resources to uncovering category opportunities:
- Unmet department & category needs create an opening for first mover advantage, premium, pricing, and market share growth.
- You’ll be able to demonstrate category growth opportunities to retailers as you seek their support on the resulting initiatives.
TPG offers a range of Department- and Category-level client solutions that achieve these goals and set you up for successful strategies and tactics that capitalize on the learnings.
Uncovering Department & Category Opportunities – Client Solutions
TPG’s Data & Analytics Practice provides Retail & CPG organizations with the structure, process, answers, context, and capabilities needed to create breakthrough growth strategies and plans. Our partial list of client solutions includes:
- Department & Category Structure & Decision Hierarchy: Establishing customers’ view of departments, categories & segments, and how they reach their decisions, allowing your organization to create more relevant and engaging customer experiences and drive conversion.
- Omnichannel Competitive Analysis: Analyzing competitive SWOT at the department & category level to identify growth opportunities, so you can uncover strategic and tactical opportunities to grow market share and basket size.
- Department & Category Growth Foresight: Forecasting department & category growth, providing guidance on where to play & developing size-of-prize estimates for opportunities, including initiative validation, so you can invest with confidence.