Kimberly provides clients with industry best practice design and implementation leadership across key business disciplines, including:
- Sales and Marketing Strategy Creation & Implementation
- Business Transformation and Portfolio Reinvention
- Trade Spend Optimization and Advanced Analytics
- Category & Shopper Insight Development
- Organization Design and Effectiveness
Partner Industry Experience
Kimberly has over 22 years of Sales and business leadership success, with Procter & Gamble and The Clorox Company. Kimberly brings expertise in Customer Management, Category Functional leadership, Channel Development, Trade Promotion Optimization, Advanced Analytics design and application, and Organization Effectiveness. Her broad cross functional experience and perspective ensures functional disciplines align on objectives, strategies and programs that optimize overall business results.
At Clorox, Kimberly led multiple Corporate Strategic Initiatives that significantly advanced the organization’s ability to compete more effectively in highly competitive categories and channels. Her responsibility included strategy creation, cross-functional process design, multi-year implementation management, organization design and change management. Kimberly led Clorox’s total Trade investment and optimization design, developing the first Advanced Analytics team responsible for Trade Spend Optimization, and worked collaboratively across the company to assess the plan architecture and effectiveness, investment levels, spending systems and controls. This work resulted in new category and customer team Trade spending processes, as well as a proprietary technology solution to deliver promotion control and spending insights.
As Director of the Clorox Grocery Strategy Development, she helped lead the turn-around and implementation plan for the Grocery channel, Clorox’s largest and most profitable channel. Kimberly offers solid Customer Management experience as Director of Sales – New Ventures, gaining customer support for testing the viability of a small entrepreneurial brand in traditional channels. Additionally, as Director of Wholesale Channel and Retail Strategy, Kimberly led multifunctional customer teams for C&S and SuperValu, and successfully developed and implemented the strategy to improve Clorox’s retail presence at Wal*Mart and across the Grocery channel. In a Corporate Sales Planning role, Kimberly ran the flagship $525MM Laundry division, leading the strategy, functional objectives and trade spending effectiveness for the business unit, as well as national launch plans for all new items. She led the Clorox Liquid Bleach conversion to Ultra, one of the company’s most capital intensive and complex launches
From her Clorox Corporate Planning and Field Sales roles, Kimberly developed the knowledge and skills to deliver the benefits of a fully integrated sales and marketing effort marked by best practice collaborative category and customer planning, shopper insight development, promotion optimization and functional leadership. Kimberly succeeded in a number of field sales management and account executive roles, with direct experience in Mass, Club, Grocery, Drug, Hardware/Home Centers, Extreme Value and Military channels.
Prior to Clorox, Kimberly secured a foundation of industry training and functional experience at Procter & Gamble, where she worked in key account and district Sales roles. Kimberly was recognized as a creative problem solver, and excelled at collaborating with customers to drive share leadership.
Kimberly currently resides in New York City. She graduated from Texas Tech University with a degree in Advertising.