Kevin is a Partner in the Customer Development Practice at The Partnering Group and also plays a role in the M&I Practice on strategy work. He has broad experience in leading CPG companies both domestically and internationally.
Partner Capabilities and Experience:
Kevin brings a depth of Global CPG understanding with experience in strategy development & activation, sales management, customer/trade marketing, sales capability building, category management and shopper marketing.
In each of his roles, he led the development and execution of the company Go-to-Market strategy and plans on the portfolio and channels across multiple geographies and competitive sets. As part of this, he helped build the distribution, marketing and sales platforms to win in each of the geographies.
In his work with the major retailers, he led the next level shopper based design and shopper marketing work targeting the core shoppers with the first innovation center in Asia and later served on the Global Innovation Center Board at P&G.
He has expertise with integrated business planning, joint business plans and scorecards from the company strategy through the S&OP process. He also has experience in organization design, performance development and capability building.
Partner Industry Experience:
Kevin spent most of his career at Procter & Gamble where he was a Vice President, GBLC member and Global CBD Leadership team member. He led businesses in most of the Americas, Central Europe, Eastern Europe, Western Europe and Asia. He was a Senior Vice President at Novartis and later led two entrepreneurial start-ups in the healthcare and food service space. In N.A., he worked with most of the major CPG retailers, and in Asia was deeply involved in the Prestige business build out.
He graduated from the University of Tennessee with a BS in Marketing.
Area(s) of Expertise:
- Company, Category or Sales Go-To-Market Strategy – where to play and how to win
- Shopper insights and marketing activation with the core shoppers
- Integrated Business Planning – company, categories, trade marketing, sales, JBP’s and S&OP.
- Organization Design and Capability