TPG Role:

Ed is a partner in The Partnering Group, consulting in the discipline of Organization Design and Effectiveness.

Partner Capabilities and Experience:

Ed has significant experience and knowledge in areas of manufacturer Sales Management and Sales Support strategy, structure, process, and system design. Ed consults on business process design and change management practices that support strategic goals and cross-functional integration.

Partner Industry Experience:

Ed has over 35 years of senior level strategic and operational experience in the CPG industry functions of Sales Management and Customer Marketing across all distribution channels. In addition to leading national sales organizations, Ed’s experience includes acquisition integration, leading ERP level Organization and Process Design, as well as Change Management.

Ed began his career in sales at Kraft General Foods where he advanced through sales and marketing positions that included Brand Management and Beverage Division Vice President of Sales. As VP of Sales, Ed led advanced industry sales organization designs that included integrating local consumer marketing, category management and advanced category analytic capabilities. Ed’s experience includes acquisition and merger of a major beverage brand, and Ed was a key member of Kraft’s ECR strategy and implementation team.

Ed served as VP of Sales for the Sara Lee Meat Group National Retail and Foodservice Accounts. As Sara Lee consolidated multiple operating units Ed led the process design, organization structure and system support for Order to Cash, Record to Report, Business Intelligence and Trade Promotion Planning. Ed led the consolidation of Sara Lee’s multiple Sales organizations into strategic customer teams, and developed Customer Marketing and Category Management departments and capabilities. With the consolidation of Sara Lee North America food businesses, Ed led a three year ERP process design for all major business components.

Partner Education:

Ed holds a Bachelor of Science degree in Business from Miami University, Oxford, Ohio.

Area(s) of Expertise:

  • Manufacturer Consulting
  • Retail Consulting


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