Analytics & Insights

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Retailers recognize that Merchandising is at the heart of Retailing; what do our customers want/need and how can we most effectively, and strategically, provide these products and services . This focuses on various core areas such as those listed below and requires proficiency as demonstrated through acquired knowledge and skills.

A partial listing of our subject matter expertise and library of courses are listed below. Please click to view course descriptions.

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Retail Training Curriculum

• Marketing
• Analytics & Insights
• Merchandising
• Operations

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Research

The skillfull application of various methodologies and techniques, qualitative or quantitative, which address issues/opportunities.

• Fundamental Data Sources, Research & Analytic Techniques
• Shopper Behavior & Loyalty Building
• Shopper Mind & Behaviors

Analytics

The skillfull application of digesting and processing various data and information in order to derive a distilled set of meaningful observations, key learnings and ultimately insights from which business decisions can be grounded.

• Consumer & Shopper Analytics & Action Insights
• Developing Analysis to Action
• Effective Use of Data

Insight Activation

The ability to discern an actionable insight from a plethora of data that can allow strategic and tactical plans to be developed and implemented.

• Leveraging Consumer and Shopper Insights
• Understanding the Consumer Purchase & Consumption Cycle
• Shopper Centric In-Store Merchandising