The healthcare landscape is quickly evolving, driven in part by advances in AI, expansion of digital healthcare, scientific breakthroughs, increasing demand for personalized care, the rise in alternative care modalities, and increasing consumer expectations.  These forces create both opportunities and challenges for payers, providers and manufacturers. 

The companies that are successfully navigating these changes recognize the importance of taking a consumer-centric approach to healthcare.  These companies find innovative solutions – products and services – to improve the end-to-end consumer healthcare journey.  They pay close attention to all the touchpoints that influence the consumer experience.  They design new experiences, developing new products, services and methods that engage consumers along this journey to improve outcomes, reduce costs, lower effort and relieve uncertainty. 

Some companies find a degree of success accomplishing this pivot by themselves. Others, however, enjoy even greater success collaborating with key partners in the healthcare ecosystem to create great joint value and effectiveness.