reports

The Beyond Food Service report was authored by The Partnering Group and the Category Management Process Improvement Group working in conjunction with leading retailers and manufacturers in North America. The report was sponsored by Hobart.

The Efficient Assortment – The Process and the Benefits report was developed by the Category Management Subcommittee, the Category Management Process Improvement Group, the ECR Operating Committee and The Partnering Group. The project was sponsored by the Joint Industry Project on Efficient Consumer Response which includes various Trade Associations in the grocery industry in North America.

The Category Management II – Building Organizational Capability report was developed by The Partnering Group working with leading retailers and manufacturers in North America and was sponsored by the Joint Industry Project on Efficient Consumer Response.

This Advanced Category Management Report – A Pizza Category Case Study was developed by the Category Management Process Improvement Group and The Partnering Group working with leading retailers and manufacturers in North America and was sponsored by the Efficient Consumer Response Committee.

The Social Commerce Study was authored by Peter Leech of The Partnering Group in collaboration with shop.org, comScore and social shopping labs.

The Shopper Marketing Best Practices: A Collaborative Model for Retailers & Manufacturers report was created by the Retail Commission on Shopper Marketing which is facilitated by The Partnering Group, The In-Store Marketing Institute and was sponsored by Coca Cola.

The Consumer & Shopper Journey Framework initiative was developed and facilitated by The Partnering Group and emnos working with leading retailers and manufacturers from ECR Europe.