The client was considering a new Trade Promotion Management (TPM) system. TPG recommended they assess their current TPM process, people, and system first. TPG conducted an in-depth evaluation, interviewing personnel, reviewing documents, and analyzing existing systems, which led to a comprehensive recommendation. TPG suggested improvements in process and people management without immediately investing in new technology. The client is now exploring enhancements in customer segmentation, the creation of a Trade Promotion Manager role, post-event evaluations, and potential investments in Category Management and Retail Media.