The Partnering Group is excited to welcome Hans Geeroms as a Partner in the Customer Development and Strategy/Marketing & Innovation Practice.

Hans is a passionate expert who knows how to successfully organize and manage large global teams to deliver complex transformational projects. He has a strong track record of developing and implementing marketing growth strategies and new categories in West Europe, Africa, and Middle East, and South-East Asia whilst working in a fast-paced, multinational, and entrepreneurial environment.

“We are very excited to have Hans join our team.  He brings a wealth of knowledge and experience to our Customer development and Strategy/Marketing and Innovation Practice as a leader helping global brands deliver growth and breakthrough in their marketing and commercialization work”.

Ian Hogg, TPG Managing Director

Hans is renowned as a multilingual, highly credible, and passionate leader, equipped with a track record of a business turnaround and category leadership, agile change management, and organizational design in East Europe and South-East Asia. Most recently he was Marketing Director in SEA (South-East Asia) Area for BAT and Marketing Director Global Travel Retail.