Case Study: Developing a Successful Private Label Program

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Client Description

Prominent Dollar Channel Retailer


  • Retailer had an incohesive private label program that was not supported throughout the organization.
  • Sales of existing private label products stagnate yet overall sales and customer traffic growing.


To quickly develop and launch a line of new products in redesigned packaging that customers would relate to the retail brand and appreciate the value.

TPG Approach

  • Established an overall roadmap for the development and launch of the new product lines.
  • Acted as liaison between the supplier community and retailer to coordinate the overall efforts.
  • Condensed the overall time-line to increase speed to market.
  • Identified the optimal balance of best cost of goods and supplier relationships.
  • Ensured that products were delivered as agreed upon in the correct label , at the right cost and specification.
  • Helped create private label promotions to introduce the new lines of products.


  • Successful launch of high quality private label program across the store.
  • Dramatically improved speed to shelf versus prior launches.
  • Cost of goods savings and price increase avoidances were delivered with current and new suppliers.
  • Products received well by the store customers.
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