Client Description

Prominent Dollar Channel Retailer

Background

• Retailer had an incohesive private label program that was not supported throughout the organization.
• Sales of existing private label products stagnate yet overall sales and customer traffic growing.

Objective

To quickly develop and launch a line of new products in redesigned packaging that customers would relate to the retail brand and appreciate the value.

TPG Approach

• Established an overall roadmap for the development and launch of the new product lines.
• Acted as liaison between the supplier community and retailer to coordinate the overall efforts.
• Condensed the overall time-line to increase speed to market.
• Identified the optimal balance of best cost of goods and supplier relationships.
• Ensured that products were delivered as agreed upon in the correct label , at the right cost and specification.
• Helped create private label promotions to introduce the new lines of products.

Impact/Results

• Successful launch of high quality private label program across the store.
• Dramatically improved speed to shelf versus prior launches.
• Cost of goods savings and price increase avoidances were delivered with current and new suppliers.
• Products received well by the store customers.