Client Description

Regional Food Retailer

Background

Sales of Organics within the Produce Department were comparatively small but keeping pace with the competition. However, the section was largely non-differentiating.

Out perform the competition utilizing Organics as a point of difference educating the shoppers on the benefits and qualities of the products.

• A comprehensive competitive market analysis was identified key opportunities to create a differentiated offering.
• Clustered the stores identifying the high potential Organics stores.
• Increased the variety and depth in key segments of the category.
• Improved the shopper education at shelf highlighting the qualities and eating experience of the various products.
• Introduced a “freshness guarantee” supported by store associate training, supply chain refinements, and handling practice improvements ensuring the availability of a high quality product for the shopper.

• Market leading sales growth versus competition.
• Substantial increase in household penetration among top shoppers for the category.