Ed Yates

Partner | North America
Customer Development


  • Go-to-Market Strategy
  • Category Strategy and Customer Strategy
  • Channel and Trade Investment
  • eCommerce Strategy

Ed is a partner in our Customer Development Practice. He advises clients in go-to-market strategy. Ed has over 40 years of experience leading businesses and developing category, channel, and customer strategies.

His expertise includes marketing, sales, and finance with a focus on the pharmaceutical and consumer products industries. With experience on six continents and in over forty countries, Ed brings a particularly global perspective to his work.

Prior to joining TPG, Ed led major engagements for clients ranging from the Fortune 50 to start-up ventures while at The Elevate Group and Kantar Retail. While his background is in CPG, he has extensive experience in Pharmaceuticals, Consumer Technology, Toys, and Gaming. Ed’s clients say that he combines strategic thinking with practical application to drive consistent value.

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