Keith LaFrance

Partner | North America
Customer Development


  • Omni-Category Leadership
  • Customer & Joint Business Planning
  • Revenue Growth Management
  • Organization Design and Activation
  • Training & Development

Keith has extensive experience delivering transformational business strategies, generating strategic partnerships, and developing highly successful joint business plans to create, capture, and commercialize value. He has a proven track record of revitalizing troubled businesses and accelerating their return to profitability, sales, and share growth. As an inspirational leader, he develops dynamic, high-performing teams and organizations. Keith has had a total of $4.4B of direct revenue ownership and has created $1.4B of incremental income for his customers and companies.

Before joining TPG Keith held various roles at Procter & Gamble and Johnson & Johnson, across Consumer Package Goods/Omni-channel and Health Care/MedTech. He has led cross-functional teams at their largest and most profitable accounts and built go-to-market strategies and capabilities for both companies.

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