TPG is excited to announce the addition of consumer goods strategist Russ Onish to the firm. Russ has functional leadership experience from Campbell Soup, Nestle USA, and IRI. He has proven expertise in synthesizing category, consumer, shopper, and retail insights to create innovative go-to-market solutions that drive breakthrough results.

TPG is a reunion of sorts for Russ. Twenty years ago, Russ led the IRI retail service team responsible for Safeway and its Category Optimization Process (SCOP) where he teamed with Brian Harris (co-founder of TPG) and his team to co-develop hundreds of category plans across all departments and all divisions of Safeway. Brian has recently remarked: “I have always believed that the SCOP program was the finest retailer-supplier Category Management best-practice ever delivered anywhere in the world.”

Through more recent experiences at Nestle, Campbell, and as a business partner in a shopper research company, Russ is attuned to the dynamic evolution of the consumer, shopper, and retailer as well as to the emerging analytic tools and research techniques to understand the changing attitudes and behaviors. He was a steering-committee member and content contributor to the Category Management Association’s CatMan 2.0 initiative.

At TPG, Russ is instrumental to the development of our next-generation Category Leadership practice (CL360) which encompasses the rapid ascent of omni-channel shopping and social media influence into a unified framework of insights and strategy. Russ is also a member of TPG’s Research & Advanced Analytics Practice, which is using new data sources and developing new research techniques and predictive analytic models to better serve our clients.