Case Study: US Apparel Retailer – Ecommerce

Client Description

Case Study: US Fashion Apparel Retailer Expands Ecommerce


A multi-channel apparel retailer based in the US determined a need to better forecast the growth of their ecommerce channel and to precision manage their marketing spending.


Develop a way to forecast ecommerce demand and build marketing spend scenarios to optimize the P&L. Link that demand forecast to inform the way inventory is purchased

TPG Approach

TPG provided a customized suite of Ecommerce Demand Generation models that linked the Ecommerce P&L of the retailer to a Customer Forecast model and a Marketing Channel Model allowing for what-if scenarios and monthly forecast updates


This improved sales by 20% by allowing the retailer to be more aggressive with marketing while ensuring inventory stock availability..

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