Case Study: Produce Value Chain Optimization

Client Description

European Food Retailer


  • Category sales were flat.
  • Supply chain and operational issues were affecting the quality and ripeness of the product with too many yellow bananas on the shelf.


  • Address the underlying supply chain and handling practices that are affecting product quality.
  • Grow the sales of the category

TPG Approach

  • Led a collaborative shopper centered Category Review with the retailer and its top supplier.
  • Performed an operational review of product supply and handling practices.
  • Addressed product availability concerns in-store handling guidelines.
  • Developed new product packaging solution (“now and later”) shrink wrapping both yellow and green bananas together.


  • Improved product quality and supply to the stores.
  • Category sales improvements of nearly 20%.

Leave a Reply