Client Description

European Food Retailer

Background

• Category sales were flat.
• Supply chain and operational issues were affecting the quality and ripeness of the product with too many yellow bananas on the shelf.

Objective

• Address the underlying supply chain and handling practices that are affecting product quality.
• Grow the sales of the category

TPG Approach

• Led a collaborative shopper centered Category Review with the retailer and its top supplier.
• Performed an operational review of product supply and handling practices.
• Addressed product availability concerns in-store handling guidelines.
• Developed new product packaging solution (“now and later”) shrink wrapping both yellow and green bananas together.

Impact/Results

• Improved product quality and supply to the stores.
• Category sales improvements of nearly 20%.