Client Description
Regional Food Retailer and leading supplier of Frozen Breakfast Products
Background
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Frozen Breakfast sales were flat and not keeping pace with total store growth.
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Frozen aisle characterized as “sea of boxes” making it difficult to highlight new products.
Objective
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Improve the flow and arrangement of the Frozen Breakfast Section.
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Provide shopper navigational and informational signage that can simplify the shopping experience and raise the awareness of new products.
TPG Approach
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Led shopping research to understand how customers shopped the aisle.
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Utilized virtual testing to simulate different aisle solutions and evaluate likely shopper response.
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Implemented in-store executions of highest rated virtual solutions.
Impact/Results
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New aisle arrangement eliminated “sea of boxes” providing shopper needs / micro-occasion based sections.
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Improved navigational signage highlighting convenience, wellness, and new items.
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Improved category sales.