Client Description

Regional Food Retailer and leading supplier of Frozen Breakfast Products

Background

• Frozen Breakfast sales were flat and not keeping pace with total store growth.
• Frozen aisle characterized as “sea of boxes” making it difficult to highlight new products.

Objective

• Improve the flow and arrangement of the Frozen Breakfast Section.
• Provide shopper navigational and informational signage that can simplify the shopping experience and raise the awareness of new products.

TPG Approach

• Led shopping research to understand how customers shopped the aisle.
• Utilized virtual testing to simulate different aisle solutions and evaluate likely shopper response.
• Implemented in-store executions of highest rated virtual solutions.

Impact/Results

• New aisle arrangement eliminated “sea of boxes” providing shopper needs / micro-occasion based sections.
• Improved navigational signage highlighting convenience, wellness, and new items.
• Improved category sales.