Case Study: Reinventing The Bakery

Client Description

North American Supermarket Chain – Multiple Banners


Retailer was challenged with creating a common approach for the future of their In-Store Bakery which was experiencing declining in sales and profits and shopper relevance. This multi divisional operator had a combination of scratch, mix, par bake and frozen dough programs across it’s many geographies and was looking to develop a singular customer focused, consistent program that leveraged existing facilities, equipment, capabilities and skill sets of their existing portfolio.


  • Obtained superior marketplace and industry insights
  • Developed a breakthrough vision
  • Created and tested innovative and unique operational concepts

TPG Approach

  • European Bread Shoppe concept ready for deployment
  • Broad based innovative Take and Bake upscale product line ready to deploy in the retailers own brand
  • Unique customizable component based dessert line, designed for home to compete with food service dessert offerings


Several breakthrough concepts that delivered significantly improved profitability, shopper penetration and sales for the entire front end merchandising area . Delivering business results that were well above expectations, and demonstrated a new fresh approach to merchandising the final point of contact with shoppers can drive incremental results.

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