Case Study: Fresh Prepared Food Innovation Drives Growth

Client Description

A leading North American Manufacturer of Food Products .

Background

Manufacturer identified a void in a growing segment of fresh prepared foods within the supermarket channel. Capacity and capability existed within the company, but not within the go to market strategy of the business unit accountable for the supermarket channel.

Objectives

Create a go-to-market strategy, product line and collateral marketing and training that would deliver a successful entry into a growing category that would be ultimately be whitespace for growth for the manufacturer.

TPG Approach

Using TPG’s category expertise and a food service product development methodology and tools, a complete and comprehensive program was developed. The program leveraged current manufacturer capabilities, facilities and capacities to design and customize by key customer, a program of the future.

Impact/Results

New product launch and brand expansion into a previously untapped segment delivering enhanced brand awareness and appreciation. New customer programs that augmented and strengthened existing relationships through improved supply chain, marketing, sales and store coverage networks.