Case Study: Competitive Edge Through Customer Development

Client Description

Regional / Global manufacturer of Pet Care products and snacks.


$5 Billion Pet Food Manufacturer that had opportunity to win versus increasingly capable competitors. Also had the opportunity to increase consumer value proposition at a lower cost while needing to build market share and investor value.


Assess current organization versus Industry Best Practices and develop recommended Roadmap for implementing needed changes while maintaining the on-going business requirements.

TPG Approach

Completed Assessment, followed by Design, then Implementation and on-going Renewal. OPM at the heart of all initiatives. Key Projects with TPG Involvement:

  • Original Cross Functional Design & Implementation
  • Sales Re-design
  • Category Management Leadership
  • MDO Development
  • Innovation Team Development


15 years of uninterrupted sales and profit growth with $1 Billion in Innovation/Renovation Annually. Industry standard on Speed to Market. Lowest MOGE (SG&A) amongst competitors. Best practice in customer service. Consistent, sustained wins against primary competitors.

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