Office Product Innovation

Client Description

1) North American supplier of office/document management products


1) The Document Management category had evolved into a commodity with very little branded differentiation
2) Products based exclusively on functionality (hanging folder) rather than on solving a unique consumer need
3) As a result, consumers tend to buy “whatever is the cheapest”


1) To step change innovation and identify new solution-based “platforms for growth”
2) Create a pipeline of new products that deliver on unmet or partially met needs in a uniquely differentiating way

TPG Approach

1) A unique combination of quantitative and highly interactive qualitative ideation techniques
2) Ideas were grouped into benefit-based platforms
3) Most promising ideas were transformed into robust and relevant product solutions, tested and validated with consumers
4) Developed a prioritized new product pipeline based on a balanced set of consumer and internal capability criteria


1) Online Ideation resulted in over 630 ideas
2) 7 Benefit-Based Platforms were developed
3) Multi-sensory insight and idea development sessions resulted 40 high potential new product ideas
4) 10 Concepts qualitatively and quantitatively tested
5) Launched 4 new products
6) In-market results that exceeded every goal

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