The Partnering Group and InReality Announce Strategic Partnership

Industry leaders join forces to empower retailers and brands with actionable in-store shopper intelligence, merchandising and personalization.

The Partnering Group and InReality will work together to help retailers and brands create engaging in-store experiences, leveraging unique analytics and creating innovative, personalized marketing. The partnership builds upon InReality’s Platform, extending TPG’s marketing, category leadership and activation solutions with anonymous, in store consumer intelligence that can be leveraged to deliver personalized consumer experiences all in real time.

“We’re excited about our relationship with TPG” said John DeCaprio, InReality’s CEO. “The thought leadership TPG brings to market is impressive and we look forward to seeing their team unleash the full power of InReality’s Platform. The TPG-InReality solution will reveal unparalleled shopper intelligence and personalized experiences in store and in real-time.”

“TPG is thrilled to be partnering with InReality.” said Frank Grossi, TPG’s CEO. “The future of retail and CPG requires nimble, informed solutions that deliver great shopper experiences and growth. InReality’s technology coupled our industry-leading retail practices provide a winning formula for TPG’s clients.”

About InReality
Founded in 1995, InReality began as an in-store design and display company working with brands and retailers to create engaging in-store shopping experiences.

After decades of working to optimize the in-store experience InReality recognized the changes in the retail landscape, and the challenge brick-and-mortar faced with understanding and responding to today’s in-store shopper. It was at this point that InReality made the shift to retail technology in order to better serve their clients and the market.
InReality’s SaaS platform, coupled with IoT sensors, integrates seamlessly into brick-and-mortar allowing retailers and brands to understand unknown in-store shoppers and instantly deliver dynamic, highly tailored experiences that increase loyalty and sales.

About The Partnering Group
The Partnering Group (TPG) is a global strategy and general management consulting firm. Its mission is to accelerate the growth of leading retailers, distributors and consumer products companies worldwide. For more than 25 years, TPG has identified and addressed its clients’ greatest challenges and opportunities to drive shareholder value.

For The Partnering Group:
Chris Holahan

For InReality:
John DeCaprio

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