Building Productive Relationships

Course Description

This course is designed to help you deliver superior results by establishing and maintaining productive relationships. Participants will learn to build productive internal and external relationships at all levels of an organization. They will recognize the importance of reputation & trust, how to identify the people with whom they need to develop productive relationships, and how to cultivate relationships with executives. Also, they will learn to avoid relationship pitfalls and how to mend relationships.


Learning Objectives

  • Identify characteristics of positive relationships and the behaviors that enable them
  • Learn about manufacturer and retail organizations and their emerging roles
  • Use decision making to identify the critical people with whom you will want to establish productive relationships
  • How to develop productive executive-level and multi-functional relationships
  • Identify behaviors that jeopardize relationships
  • How to avoid relationship pitfalls and how to mend relationships


  • Instructor led
  • Webinar
  • Experiential

Target Audience

Any person from a Manufacturer, Retailer, Distributor or Agency, within the Consumer Product Goods industry, who seeks a more advanced understanding of Building Productive Relationships. Typical participants include roles such as Category Managers, Buyers, Merchandisers, Account Executives, Brand Managers, Pricing & Promotion Managers, Finance Managers, Business Managers, Operations Managers, Retail or Sales Strategy Managers, Trade Marketers, Supply Chain Managers, Category Analysts, etc

Supported Behaviors

Trading Partner Development

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