Course Description

This course reveals a holistic and multi-functional process for assessing and identifying manufacturer-retail value chain opportunities, that when implemented collaboratively create new, incremental commercial value for the participating partners and, ultimately the shopper/consumer. Beyond the process, the course will focus on the techniques to analyze, evaluate and review (post implementation) the value creation initiatives. The process reviews those areas that will guide business planning as well as specific functional areas including logistics, store operations, customer service, finance and IT.


Learning Objectives

  • Understand how a Value Chain analysis can solve strategic and tactical business opportunities between trading partners.
  • Understand how to link Value Chain Analyses to Corporate to Corporate Planning processes to enable joint value creation between trading partners.
  • Understand the Value Chain Analysis methodology and be able to lead it with trading partners


  • Instructor led
  • Webinar
  • Experiential
  • Target Audience

    Any person from a Manufacturer, Retailer, Distributor or Agency, within the Consumer Product Goods industry, who seeks a high-level, strategic understanding of the Value Chain. Typical participants include roles such as Directors, Senior Managers, Category Managers, Senior Buyers, Team Leaders, Account Executives, Marketing Managers, Senior Pricing & Promotion Managers, Finance Managers, Business Managers, Operations Managers, Retail or Sales Strategy Managers, Trade Marketers, etc.

    Supported Behaviors

    Strategic Business Planning
    Financial Acumen
    Demand Planning & Order Management

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