To build the participant’s awareness and understanding of the concept of sustainability and the impact it has on the manufacturer, retailer and shopper perception and loyalty (to a product and/or a retailer). To gain a greater appreciation for how various category business planning choices can positively and negatively impact sustainability.
This course will teach participants the essence of sustainability – what it is, how it is created, and how it can be used most effectively. The participants will learn how everyday, common merchandising (new products, packaging, promotion, retail pricing, shelving, assortment, etc.) decisions create/destroy sustainability and therefore, impact shopper loyalty.
- Sustainability – A Definition, Measurement
- Correlation Between Sustainability & Consumer/Shopper Loyalty
- Impact of Category Business Planning/Merchandising decisions on sustainability
- Course application to tomorrow’s business
Any person from a Manufacturer, Retailer, Distributor or Agency, within the Consumer Product Goods industry, who seeks a more advanced understanding of Sustainability.Typical participants include roles such as Category Managers, Buyers, Merchandisers, Account Executives, Brand Managers, Pricing & Promotion Managers, Finance Managers, Business Managers, Operations Managers, Retail or Sales Strategy Managers, Trade Marketers, Category Analysts, etc.
Trading Partner Development
Strategic Customer Planning
Analysis and Insights
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