Advanced Forecasting and Demand Planning

Course Description

To provide an understanding of advanced techniques for Forecasting and Demand Planning to deliver desired Business and Supply Chain results. The course explores the various approaches available for demand forecasting and the relative merits and costs of those approaches.

This course will touch on the statistical models and methods available but focuses the learning on the benefits to be gained by actively choosing the level and frequencies that forecasting is performed. The participant will also appreciate the time-sensitive nature of forecasting and the effects of the “bullwhip” of demand moving through the Supply Chain.


Learning Objectives

  • Forecasting Context
    • What are or should be the goals of your forecasting process?
    • What is benchmark performance for your industry? What are the implications of that performance for other functions, i.e., Sales, Finance, Manufacturing, etc
  • What do Best Practitioners do? What are the options for improving forecast accuracy?
  • How much effort should be directed at improving the forecast versus understanding the dynamics of demand?
  • How to design the forecast process to meet your needs and deliver the results that you seek.


  • Instructor led
  • Webinar
  • Experiential

Target Audience

Any person from a Manufacturer, Retailer, Distributor or Agency, within the Consumer Product Goods industry, who seeks a more advanced understanding of Forecasting and Demand Planning. Typical participants include roles such as Category Managers, Buyers, Merchandisers, Account Executives, Brand Managers, Pricing & Promotion Managers, Finance Managers, Business Managers, Operations Managers, Retail or Sales Strategy Managers, Trade Marketers, Supply Chain managers, Category Analysts, etc.

Supported Behaviors

Demand Planning and Total Order Management

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