Managing Agency Relationships

Course Description

How to create a great partnership to get the best work with your agency partners. Learn the tools, methodologies and approaches that are critical to achieving excellent performance from your Marketing/Advertising Agency/Partners and to building and maintaining a first-class working relationship. Understand the Agency Structure – Roles and Responsibilities. Learn how to create a sustaining partnership that consistently delivers results. Learn how to Measure Agency Performance and the importance of banner/brand building – as a team!.


Learning Objectives

  • Understand the agency structure, to include: agency roles, responsibilities, and how to enhance your partnership and collaboration
  • Develop and be able to apply an agency master planning process that will deliver superior results
  • Identify appropriate actions to create an environment of passion, that attracts and leverages the best talent from your agency to get great work
  • Develop and be able to deliver agency performance measures that are motivating and produce brand and business building results


  • Instructor led
  • Webinar
  • Experiential

Target Audience

Any person, from any industry, within the Marketing function, who is interested in effectively Managing Agency Relationships. Typical participants include Brand Managers, Marketing Managers, Senior Managers, and Directors of Marketing

Supported Behaviors

Advertising and Creative Development
External Partner Leadership

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