The Partnering Group is excited to announce Chris Witte as a new Partner working with retailers and consumer products manufacturers with a focus on digital and eCommerce strategy.
With +30 years in the industry, Chris brings an extensive background in brand building, shopper and category connectivity, commerce, and retailer knowledge. Prior to joining TPG, Chris was President of IN Connected Marketing and preceding, was in a variety of executive leadership roles in marketing and sales at Tyson, Hillshire Brands, PepsiCo, and the Gillette Company.
Chris is considered a leading retail industry expert in building and developing sales, brand, category, media, and commerce capabilities. He is known for his work in aisle reinvention strategy, department leadership, and evolution of commerce marketing. He is a two-time Global Effie Award winner and is a 2017 inductee into the Shopper Marketing Hall of Fame.
“I had the opportunity to work closely with TPG in the past to build capability, design organization structures, and benchmark organizational strengths. Through those engagements, I experienced the strength of their talent, their understanding of business problems and solutions, and their ability to create impactful business vision. I am truly excited to be a part of the TPG team and create real value-based strategy for our clients.”
Chris Witte – Partner
We gladly welcome Chris to The Partnering Group. His extensive knowledge and experience will help our clients stay one step ahead as they pursue their commerce transformation journey.