Category Selling Stories Case Study  Author: Jeff Stern | 5 minute read xxx Jump to… The Opportunity The Approach The Outcome The Opportunity CPG Company was at an inflection point as it is in a heavily competitive environment with large brand players and the company had just switched to brand led vs. sales led structure

TPG helped a client strengthen strategic leadership in a new category through a four-step approach: defining a consumer-focused vision, discovering insights from research, developing a strategic growth framework, and deploying tools and training for their team. This program delivered thought leadership, sales growth, and stronger partnerships with key retailers like Kroger, Target, and Walmart.

International Distributor Management Case Study  Author: Jon Troy | 5 minute read The client faced challenges with inconsistent execution of distributor management across their global business, which operates in a mix of Modern and Traditional Trade markets with varying distributor partnerships. To address this, TPG developed a tailored distributor management framework. The process involved four

TPM Enhancement Case Study  Author: Jon Troy | 5 minute read The client was considering a new Trade Promotion Management (TPM) system. TPG recommended they assess their current TPM process, people, and system first. TPG conducted an in-depth evaluation, interviewing personnel, reviewing documents, and analyzing existing systems, which led to a comprehensive recommendation. TPG suggested

Facing declining relevance and market share in a key category, this retail client turned to TPG to revitalize its position. TPG led a Category Leadership Plan, focusing on creating a consumer-centered view, gathering insights from suppliers, and developing a growth-oriented strategy. The approach reversed a 15% decline, increased purchase attachments, and strengthened supplier partnerships. By addressing operational challenges, the client reestablished its category leadership and aligned with marketplace growth trends.

The Partnering Group is excited to welcome Amie Kelson as a Partner in the Organization Design and Retail Practices.  Amie has a diverse multi-industry background with extensive experience in designing learning strategies that impact behavior change.  Amie helps organizations think differently about how to structure employee development by blending her experience and education in both

James Sampson is a seasoned data professional, boasting a broad range of expertise in the Consumer-Packaged Goods (CPG) industry. With a keen focus on data systems and product management, James has established a strong reputation in the field, standing at the intersection of technical and strategic acumen. James has successfully led a variety of complex

The Partnering Group is excited to welcome Shannon Taylor as a Partner in the Strategy, Marketing & Innovation Practice, and Digital Commerce Practice.  Shannon brings over 20 years of experience launching new businesses and accelerating mature brands’ revenue growth through innovative brand positioning, product development, and marketing in highly competitive markets.  Examples include his leadership

The Partnering Group is excited to welcome Vedran Miletic as a Partner in the Strategy, Marketing, and Innovation Practice.  Vedran has a proven track record of creating category growth through innovation, brand reinvention, and breakthrough advertising campaigns including for multiple Super Bowl programs.  He is a passionate developer and trainer of people; building capability and

The Partnering Group is excited to welcome David Macklin as a Partner in the Customer Development Practice.  David has a proven track record of creating category growth by driving transformational results through Commercial excellence, Sales development, and brand/category strategy leveraging his extensive consumer, brand, private label, and business leadership experience. “We are very excited to