Joint Value Creation

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Consumer products manufacturer and retail executives are increasingly turning to collaboration as a way to optimize and drive their core business. Many leading retailers and manufacturers list the process and capability of Joint Value Creation as a point of competitive advantage. Ensuring highly productive Joint Value Creation sessions and accurately measured pilots of new initiatives and concepts is a key industry priority.

TPG established its initial industry presence helping manufacturers and retailers “partner” to better meet the needs of their mutual consumers and shoppers. We continue to assist industry associations, sharegroups and leading retail and manufacturer clients by using innovative collaborative techniques to transform the manufacturer-retailer relationship.

Today, we are driving for wins beyond the buyer/seller interface including supply chain optimization, joint product innovation, store experience reinvention and digital marketing partnerships. This work requires both the “what to do” and the “culture/change management” required to make it come to life. Our work includes the design of fast and simple analytic frameworks (and systems) as well as rethinking the organization roles and providing training. A few of our JBP consulting services include:

Best Practice JBP Pilots


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TPG has delivered breakthrough results for numerous companies throughout the world. Click on the case studies for more details:


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“TPG has been a key factor in our strategic partnerships. We could not have done it without them.”

Chief Customer Officer – Leading Food Company

“TPG was instrumental is improving the productivity and collaboration with our suppliers.”

Sr. VP Merchandising – North American Retailer

“TPG’s category business planning facilitation delivered the best possible results for both us and our suppliers.”

Director of Category Management – Leading Latin American Retailer