TPG prides itself on providing quality consulting that works. John West are a UK based client and are the market leader in the everyday fish category. TPG has been working with them for the past year on a Category Strategy Project and we are proud to share their testimonial of our work in the Category Leadership area.

“Over the last 15 months I have had the pleasure of working with Dorian and the TPG team on a transformative Category Strategy project. Dorian has skilfully guided the John West team through each step of the process – from helping secure the ‘green light’ to kick off the project through to the delivery of an agreed, collaborative category strategy and outline plan with our key strategic customers. At times the project has not always been straight forward but Dorian has displayed great agility in making sure we overcame any challenges and reached our project goals.

TPG have a great reputation in category thought leadership and our expectations of working with them were high. Through an insightful understanding of the key issues and identifying areas of opportunity, TPG have over delivered against those expectations. I’m looking forward to working with Dorian and the TPG team in future as we look to continue pioneering the positive transformation of how customers treat and how shoppers experience our category.”
– Mark Wilford, Head of Category, John West