Category Management College Curriculum



We evaluate/test Cat Man capabilities relative to best practices and then recommend a personalized set of¬†specific courses that address each person’s individual development opportunities.



We offer 41 courses at 3 levels based upon 9 Category Management competencies:

  • Foundation Level: Competencies required to successfully manage smaller and transactional areas of the business (short planning cycles, business plans focused on tactics).
  • Advanced: Competencies required to successfully lead and manage larger, more sophisticated areas of the business (tactical, strategic) with longer planning horizons.
  • Mastery: Competencies required to lead/manage/influence the largest, most sophisticated areas of the business that are strategic and/or innovative and influence the overall market.

Each course is modular, interactive and provides on-line access to robust and comprehensive course handouts.