Omni-channel Strategy

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Leading Consumer Products Manufacturers are developing new strategies and a corporate roadmap for how to win in the Ecommerce channel both with pure play and Omni-channel retailers. Leading brands are seeking ways to drive channel growth across their categories and brands to gain early share of market. Brands are also leveraging their presence on Ecommerce retail sites as a critical method to deliver brand messages with greater consumer reach.

TPG provides unparalleled industry expertise, experience, and tools coupled with the commitment to insure our client’s success in building and executing winning strategies. Our strategy consulting services include:

TPG’s Omni-channel Strategy approach helps manufacturers transform their Omni-channel platform into a holistic portfolio that delivers best in class content across all Omni-channel touch points. This work will enable the manufacturer to become best-in-class in Ecommerce and Omni-channel retail by:

– Providing a view of the demand opportunities available in these categories and an estimate of potential unreached demand both in near and long term
– Providing a benchmark of internal capabilities and organization structure versus leading CPG Players and key industry competitors and recommendation on future staffing needs
– Identify the over-arching Omni-channel & Ecommerce Strategy and crafting a three-year business forecast for growth in Ecommerce
– Developing customer-specific strategies for key accounts including guidance on product/package customization and pricing strategy and ways to mitigate future channel conflict between retailers
– Designing the optimal “North Star” organization structure to support the strategy with path from current state and clarity regarding how this structure works cross-functionally across a manufacturer


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TPG has developed Omni-channel strategy for numerous companies throughout the world. Click on the case study for more details:


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“TPG’s Omni-channel consultation enabled our team leverage the entire portfolio of marketing channels and have true visualization into our MROI. Their services supported and lead to a winning executable strategy”

CEO – Leading America’s Retailer

“TPG has been leading the charge to execute an Omni-channel process and approach within our marketing division. Their process and support was exactly what we needed to take our game to the next level.”

CMO – Specialty Retailer


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