Case Study: Developing Best Practice Marketing Capabilities
Client Description
North American Food Manufacturer
Background
- Extensive portfolio, broad range of brands in diverse set of food categories
- Marketing team had varied backgrounds (from prior mergers and acquisitions) and had varying levels of capability/experience
- Assessment identified key development needs in a number of marketing functional competency areas
Objectives
- To develop a comprehensive, multi-year talent development program to build skills of marketers and key marketing services organizations at all management levels
- Create a customized set of tools, KPI’s and processes designed to build discipline and consistency in marketing
TPG Approach
- Prioritized training based on competency gaps and defined importance
- Worked with key stakeholders to develop talent development programs (e.g., content and customized tools) based upon best practices
- Conducted a series of competency proficiency level-specific seminars and workshops
- Held executive review sessions to help facilitate broad understanding and application of content
Impact/Results
- Talent development program rated highest within entire organization
- Employee satisfaction ratings significantly improved (due to company’s talent development commitment)
- Marketing results (based upon key KPI’s) improved dramatically during TPG’s three-year engagement