Case Study : Collaborative Product Innovation – Pet Healthcare

Collaborative Product Innovation – Pet Healthcare


Client Description

National Pet Specialty Retailer and Leading Pet Care Manufacturer


Retailer and manufacturer want to gain a deeper understanding of what consumers are seeking for their pets within the health and beauty care categories.


Identify the consumer needs that are current unmet and provide solutions that will address those needs.

TPG Approach

  • Led a consumer-driven research designed to identify the needs of the pet household and understand how well those needs are being met currently.
  • Identified key white space and growth opportunity areas
  • Facilitated retailer – manufacturer ideation sessions
  • Developed innovative health and beauty care product line.


    • Retailer and manufacturer developed a deeper working relationship
    • Significant category sales and profit growth
    • New health care product line became one of the top selling items in the category


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