Case Study: Developing Best Practice Marketing Capabilities

Case Study: Developing Best Practice Marketing Capabilities

Client Description

North American Food Manufacturer


  • Extensive portfolio, broad range of brands in diverse set of food categories
  • Marketing team had varied backgrounds (from prior mergers and acquisitions) and had varying levels of capability/experience
  • Assessment identified key development needs in a number of marketing functional competency areas


  • To develop a comprehensive, multi-year talent development program to build skills of marketers and key marketing services organizations at all management levels
  • Create a customized set of tools, KPI’s and processes designed to build discipline and consistency in marketing

TPG Approach

  • Prioritized training based on competency gaps and defined importance
  • Worked with key stakeholders to develop talent development programs (e.g., content and customized tools) based upon best practices
  • Conducted a series of competency proficiency level-specific seminars and workshops
  • Held executive review sessions to help facilitate broad understanding and application of content


  • Talent development program rated highest within entire organization
  • Employee satisfaction ratings significantly improved (due to company’s talent development commitment)
  • Marketing results (based upon key KPI’s) improved dramatically during TPG’s three-year engagement

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