Industry Initiatives on Shopper Marketing

Keynote presentation on the overview of the two industry initiatives on Shopper Marketing being led by TPG – the US Retail Commission on Shopper Marketing and the ECR Europe Consumer & Shopper Journey initiative.
Presented at the Canadian Shopper Marketing Executive Forum March 2011 in Toronto by Dr. Brian Harris, TPG Founder.

Also presented as the keynote at the University of Tennessee Shopper Marketing Executive Forum in March 2011 in Knoxville by Dr. Brian Harris, TPG Founder.