The Partnering Group is excited to welcome Elizabeth Mayer (Liz) as a Partner in the Customer Development Practice with a focus on Digital Commerce. Liz helps consumer goods companies drive transformational digital marketing, retailer digital media, omnichannel commerce, and shopper marketing strategies via hands-on execution.
“We are very excited to have Liz join our team. She brings a wealth of knowledge and experience to our Customer Development Practice as an executive helping major consumer goods companies deliver excellence in their marketing and commercialization work”.
Mike Holcomb, TPG Managing Director
Liz is an award-winning leader and experienced change agent delivering growth for brands like Folgers, Pillsbury, Milk-Bone, Huggies, and Kleenex. A growth marketer, Liz has revolutionized billion-dollar, niche, and challenger brands in multiple CPG categories through holistic “full-funnel” marketing, commercial strategies, and campaigns.
“Liz is a key leader in our initiatives in the arena of next generation Shopper Marketing… including our work in Shopper Journey Based digital marketing across functions from Brand Digital to Retailer Digital Media to Digital Shopper Marketing.”
Peter Leech – TPG Digital Commerce Lead
Most recently, she drove the marketing and omnichannel customer marketing transformations at J.M. Smucker.