Category Management Association Conference in San Antonio – Sep 26 – 28, 2012

Come see The Partnering Group at the Category Management Association Conference in San Antonio – Sep 26 – 28, 2012.

On Friday, Sep 28, TPG Partner Joe Patti, will be facilitating a session where one of our CPG Clients, Sebastian Erdocicain – Vice President, Category Management. Dannon, will share how the joint effort between <a href="" onclick="__gaTracker('send', 'event', 'outbound-article', 'http://www.dannon look at this’, ‘The Dannon Co’);” target=”_blank”>The Dannon Co. and TPG created a Yogurt Category Leadership Plan. It was through TPG’s multifunctional approach that developed a program to address the opportunities in the Yogurt category. This Category Leadership Plan is an excellent example of how to transform reality and go from Insights into Action. Joe will be at the entire conference – visit with him to see how TPG can help your organization deliver break through results.

On Friday, Sep 28, TPG Training Practice Lead, will be hosting a “free for CMA Certification credit” course on the Evolution & History of the Category Management Process. This course is a certified for CPCA credit. Stop by and talk to Dan to see how TPG’s proven training approach with flexible delivery of 1) experiential 2) instructor led and 3) e-based via our TPG Academy can help your organization deliver business results through Talent Development.

On Friday, Sept 28, TPG Partner Louise Yerian will be speaking at the Category Management Association’s annual conference in San Antonio, TX on the topic of “Department Reinvention – achieving growth with macro space optimization”. In pursuit of delivering positive store comps and satisfying the wants and needs of their loyal shopper base, retailers of all types – grocery, mass, drug, specialty – are examining their store footprint with scrutiny. Decisions are being made to expand, maintain, or contract space allocation of categories and whole departments in order to optimize the performance of their store to maximize sales, profit, and in-stock positions. Louise will discuss the macro space process, highlight enabler tools retailers are using to inform decisions, and what the impact may be to your category.