Case Study : Global Manufacturer of Food products (+$10 Billion)Contact Us
Global Manufacturer of Food products (+$10 Billion).
Large Food Manufacturer in stable to declining categories. High Profile Company and products, but consistently ranked at the bottom of trade surveys on “Value to Customer”.
Assess current organization versus Industry Best Practices and develop recommended “Go-to-Market” Strategic plan to transform business and dramatically improve “value impression” to Customers.
1) Created new 3 Year Sales Strategic Plan using OGSM model – transformational in nature.
2) Developed and activated 4 Category Business Plans with breakthrough strategies and initiatives.
3) Built a new Integrated Commercial Planning process to better align the initiative work of sales, marketing and supply chain.
4) Developed customized training for Category Leadership and executed with 400+ multi-functional participants.
1) In first year, named “Category Master” by Progressive Grocer Magazine.
2) Achieved a Top 3 Status in Category Innovation in the Cannondale Trade Survey.
3) Driven by the insights from our Category Business planning, launched 7 new brands within the Category Leadership integrated plan – achieved 90%+ ACV distribution which was a breakthrough improvement versus previous results.
4) Regained a significant % of shelf, display and distribution from Private Label.